Business Model

The three core values of our business model.

We deliver the standard of a global agency with the speed and focus of an independent one.

“Think Global, Act Local”

  1. Impact

    Contributing to our brands’ business results, reading the collective strategy, and never calling ourselves successful until their business goals are reached.

  2. Flexibility

    With our motto “Think Global Act Local”, delivering the services global brands receive with the flexibility of a local company: more agile and quicker to solve.

  3. Team

    Our experienced team, orchestrating online and offline media at their best.

Services

End-to-end services across offline and online media.

  • Media Planning & Buying

    Media planning and buying services for TV, digital, radio, outdoor, cinema, press and local media channels.

    • Consumer journey / Target audience analyses
    • Strategic planning, management, optimisation and reporting
    • Competitive monitoring and analysis
  • Analysis & Reporting

    Integrated measurement analysis in online and offline media usage.

    • Tracking brand business processes with our technology and measurement services
    • Campaign conversion optimisation and analysis
    • Funnel tracking
  • Digital Media Solutions

    • Digital media planning & buying
    • Performance marketing
    • SEO & ASO
    • Data & Technology
    • Conversational marketing, content marketing
    • Digital analytics

Partners

  • Turkcell
  • Turkcell Superonline
  • GAME+
  • fizy
  • SharkNinja
  • Vitafenix
  • Turkcell Pasaj
  • TV+
  • bizce
  • GNÇ
  • Canva
  • İyi Finans
  • Konyalı Saat
  • Turkcell Platinum
  • Global Tower
  • Paycell
  • Enerjicell
  • İşte Suit
  • lifecell
  • lifebox
  • BiP
  • Global Bilgi
  • Birixin
  • CoinTR
  • PttAVM
  • tabii
  • Wonjo Kids
  • BiTaksi
  • mapfre Sigorta

We build strong relationships with a partnership approach that responds to each brand’s dynamics.

  • Mustafa Alcan
    Mustafa Alcan Corporate Communications, Media & Brand Management Director

    Staff’s strategic media planning strength and agility played a key role in the tremendous impact and reach of the iconic campaign we created with Shaquille O’Neal for our Turkcell 5G launch. I thank the Staff team for the flexibility they showed in the field, embracing our brand’s vision as their own at every stage of the campaign, and for their data-driven perspective and results-oriented partnership. Together, we keep achieving successes that break the mould and lead the industry.

  • Galip Bağcı
    Galip Bağcı Country Manager

    Staff’s contribution to the success story we have written since SharkNinja entered the Turkish market is undeniable. From our launch to today, they have offered a partnership that fits our brand’s dynamics perfectly and grows our goals. With their flexibility in the field, their results-oriented perspective and their sincere dedication, they have become one of the strongest pillars of our rapid growth in Türkiye.

  • Ceren Elbasan
    Ceren Elbasan Country Manager

    Whenever we need them, however urgent the matter, Staff is just a message away and always by our side. But what truly sets them apart is that they focus on the impact of our work at least as much as we do; every strategy they develop and every execution they deliver is designed to produce real results for our brand. This constant availability and their sincere dedication have made them one of the most reliable pillars of our growth in Türkiye.

Our Management Team

  • Bülent Yar

    Bülent Yar

    Chief Executive Officer

  • Sibil Kütahyalı

    Sibil Kütahyalı

    Head of Investment

  • Çağlar Özdündar

    Çağlar Özdündar

    Head of Out of Home

  • Bilal Yaralı

    Bilal Yaralı

    Client Lead

  • Sezen Taştemel

    Sezen Taştemel

    Account Director

  • Sercan Akdağ

    Sercan Akdağ

    Digital Director

  • Esra Gündoğdu

    Esra Gündoğdu

    Programmatic Director

  • Esin Çelik

    Esin Çelik

    Head of People and Culture

Get in Touch With Us

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